Different Stages of Data – Take 2

Different Stages of Data – Take 2

NOTE:  This blog was originally written on 9/15/2021. I love the picture and I love the content.  However, so do the bots. For some reason, I am getting tons of hits on this page periodically at 2pm in the afternoon and it is always coming from Ashburn, Virginia....
How Much do You Really Know About Your Data?

How Much do You Really Know About Your Data?

If I want to get that ‘deer in the headlights look’ from business owners, all I have to do is ask them to give me some specific data about their business. Sure, they may be able to give me some financials or know where to look to find them quickly (gotta love...
Too many platforms, too many logins

Too many platforms, too many logins

16 Platforms. Over 5,000 Data Points. Need Control. As a business owner, there is so much information at our fingertips including data on websites, social media, ads, financials, customer data, CRM, marketing, and so much more. There are usually several tools and over...
Is my data out of control?

Is my data out of control?

Look at the 2 images combined above. One has 5 cards. (A hearts, 2 hearts, 4 spades, 5 hearts, 6 hearts) Do you see a pattern and what is not like the others? All are hearts except the 4 and if you go sequential the 3 is missing. Now look at the 2nd image, the same...
Where to find your KPIs

Where to find your KPIs

Do you know where all your company KPI’s are? Some of them are very simple to find and are very obvious to everyone. Others, however, are not so easy to find. In fact once discovered, the business owner will never lose track of them again. First off, are we in...
Digging Deeper into your Data

Digging Deeper into your Data

Google Analytics keeps track of so much data for your website. It has over 1,000 data points you can potentially look at. However, Google only shows you a subset of your data when you look at your data using the Google Analytics platform. Google determines which data...