Different Stages of Data

Different Stages of Data

A picture is worth a thousand words (or in this case data points!) The past fews days, variations of this picture has passed around several social media platforms. There is a Spanish version posted by Mónica Rosales Ascencio and an English version by Ravi S. Kudesia....
Too many platforms, too many logins

Too many platforms, too many logins

16 Platforms. Over 5,000 Data Points. Need Control. As a business owner, there is so much information at our fingertips including data on websites, social media, ads, financials, customer data, CRM, marketing, and so much more. There are usually several tools and over...
Is my data out of control?

Is my data out of control?

Look at the 2 images combined above. One has 5 cards. (A hearts, 2 hearts, 4 spades, 5 hearts, 6 hearts) Do you see a pattern and what is not like the others? All are hearts except the 4 and if you go sequential the 3 is missing. Now look at the 2nd image, the same...
Where to find your KPIs

Where to find your KPIs

Do you know where all your company KPI’s are? Some of them are very simple to find and are very obvious to everyone. Others, however, are not so easy to find. In fact once discovered, the business owner will never lose track of them again. First off, are we in...
Digging Deeper into your Data

Digging Deeper into your Data

Google Analytics keeps track of so much data for your website. It has over 1,000 data points you can potentially look at. However, Google only shows you a subset of your data when you look at your data using the Google Analytics platform. Google determines which data...
Repurpose Content Based on Data

Repurpose Content Based on Data

Here is a perfect example of knowing your data and creating a strategy to change the story… While looking at a client’s Google Analytics, we saw that the number one ranked page on their site was on a service they no longer provide. The page was clearly being searched...