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Dennis Riley is the founder and owner of Goals To Results. He has been helping small business owners with business strategy for over 25 years.

Dennis didn’t set out to be a business strategist when he started his first company, Softmedia in 1994. Dennis worked with business owners to create custom software applications to improved different parts of their business. Whether it was a billing package, a customer service application, a lead system or even a management tool, Dennis and his team provided top notch applications with equally top notch services. But it became quickly apparent to Dennis that he needed to know more about the company than just the software project of his clients. The business strategy was extremely helpful to all the projects.

Expanding each project to include business strategy worked extremely well and Softmedia grew in size due to the people and the results created. Dennis started to realize that this system of releasing software did not have to be confined to technical applications. Dennis worked with existing clients to implement other business strategies.

Dennis created another company called Alore Group. This company would oversee all different projects whether technical or non-technical. The technical projects were still handled by Softmedia.

Dennis also purchased an adult hockey tournament called Chowder Cup. he has been running it for over 18 years.

Not a short story and probably not a straight line. But thats what happens with a 26 year journey. The journey was also not smooth and VERY hilly with its share of ups and downs. But with perseverance and determination, the journey still continues and our clients are the ones who benefit the most.

You see… with experience comes the knowledge of what works and doesn’t work. The road to success is filled with battle scars. The lessons learned from these scars are shared so that maybe our client’s scars run less deep. And our clients have a person on their team that can make their ride a little more smoother.

Experience is a good thing!