GTR Blog
An effective business owner, can’t be involved in every decision-making process.
There was a time when my software business was growing rapidly. I didn't realize that as the business grew, our approach needed to evolve. I was still running the business as if it were just me, involved in every meeting, and decision, and my workload was overwhelming.
I remember talking with someone where we jokingly wished that running a business was as structured as creating a software project. Then, it struck me - why couldn't it be?
You can't successfully execute a software project without a clear end goal, planned stages, and a project management tool to track the progress. So, I began applying this methodology to my business. Initially, it was challenging, but the results were compelling. I implemented a time management system for myself, delegated responsibilities to others, and utilized Microsoft Excel like never before.
What I didn't know was that I was establishing systems to take control of my business, and the outcomes were astounding.
Systems run businesses, and people execute these systems. Over the years, I've learned that these systems must adapt to each stage of your business. What got you to one level won't necessarily take you to the next.
After 29 years as a business owner, I still rely on systems.
Here are three fundamental areas where you can implement systems in your business:
After-Hours Client Assistance: Can you provide help to potential leads outside of regular business hours? Consider an automated response with links to FAQs, resources, or introductory videos.
Streamlining Manual Processes: Identify repetitive manual tasks in your business and automate them to save time and improve efficiency.
Value Delivery When You're Not Present: Find ways to add value to your clients even when you're not physically available.
Let me illustrate the first point. Imagine someone inquiring about your business outside of your working hours. Typically, they send an email or fill out a contact form on your website or social media. However, these methods can get lost in your inbox or require sifting through spam.
Instead, consider an automated response that acknowledges their inquiry and provides valuable resources or information. Additionally, use a system to log these inquiries in a spreadsheet or CRM, ensuring they don't get overlooked and allowing for faster response times.
By implementing systems like these, you can save time and make a strong impression on potential leads, even when you're not physically present.
This is just one example, and you can go further by integrating data into your CRM or leads system. These are some of the ways you can streamline your business processes, ultimately bringing you closer to becoming the successful business owner you aspire to be.
If you'd like to explore the contact form approach or discuss implementing systems further, feel free to send me a message or email, and let's start the conversation.