Reverse Engineering Part 1: Finding your Business Vision

Written by Dennis Riley

December 18, 2019

Reverse Engineering is another way of saying start at results, you work your way back from the results all the way down to your current situation. Reverse engineering works with a structure. I’m going to give you a sneak peek into how I use a structure to help my clients achieve their goals.

This blog is focused on the vision. You cannot do reverse engineering if you don’t have one result/goal that you’re trying to get to. Now that one result could compass, a lot of different things, but we need one goal, one big result. 

One common mistake people make in trying to create a goal for the future is looking at last year’s numbers to come up with a realistic result for this year. The results that they see are based on the past. 

The main goal is to create a result that’s based on the future that has no bearing on the past.

One other common mistake that is made is that the result is not bold enough.

Now there’s a great book out there called the 10X Rule by Grant Cardone1. Basically, what he says is to pick a goal and increase it by 10. Everything that got you to this point will not help you when you get to 10X. Your mind starts shifting and you start thinking outside the box.

It takes as much effort to 10X something as it does to 2X something. So, if you go to do the effort anyway, go for the 10X. Now, the great thing about thinking like this is it looks at all aspects of your business. If you have to 10X something, you can’t just look at one aspect. You have to look at the whole thing. That is a very healthy thing to do in your business and should be done at least once a year.

Once you pick that goal, that’s going to be your North Star for the whole year. That is now the foundation of what we’re going to do next for reverse engineering.

This is part 1 of a three-part series. Click here for part 2 and part 3.

1Cardone, Grant. The 10x Rule: The Only Difference Between Success and Failure. John Wiley & Sons, 2011.


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