Find where business systems can help in your business

Written by Dennis Riley

March 11, 2020

“Systems run businesses. People run systems.”

A system is a set of processes that when done together always achieves the same result no matter how many times you do it. 

Whether you are a one-person or a hundred person business you need systems to make your business run smoother. I will talk about 10 areas in your business that needs systems. 

#1 Structure 

This is your overall view of your company. Business systems are like a car dashboard. When your driving you can look quickly see how much gas is in the car or see how fast you’re going. You want to have some kind of dashboard where all these systems can be monitored with key performance indicators that will help you see what systems are effective and what ones need your attention.

Some of the different types of structural systems include team makeup, vendors, the overall health of the business, the overall health of the owner, pipeline, strategies, programs, and time efficiency. Remember time is so precious. You want to really make sure that everything you’re doing is moving towards the direction you want to go. 

#2 Vision 

Where is your company going? Where do you want your company to be three years from now? With vision it is important to think about your destination, services, products, planning, preplanning, and time management techniques. 

#3 Marketing 

Some areas you can implement a system include the marketing plan, social media, email marketing, Website/SEO, funnels, and networking process.

Networking is just not going to meeting people and that’s it. You need to have a before, during, and after networking system. Make sure you are tracking the right thing and you do it properly all the time. 

#4 Sales 

Just like marketing, there are so many potential systems in this. You’ve got the sales process, sales funnel, sales stats, closing rates, landing the sale, and post-sale process.

#5 Audience 

It is essential for your business that you understand who your audience is and what are their characteristics. You can place a system in the areas of product/ service feedback, tracking audience habits & recording results, and analyzing results & follow up.

Feedback from your audience allows you to learn what your customers like and what they still want from your business. It is important to have a system where you learn about your audience so you can better strive to meet there needs.

#6 Product or Service creation 

Especially if you don’t have enough time in the day make sure you have systems in this area. This allows you to focus your attention on growing your business not just worrying about the day to day operations.

You can create a workflow process, the lifecycle of each project, documentation, checks & balances, and feedback & adjustments. 

#7 Clients 

Some areas you can implement client systems is the entire client experience, paperwork, framework meetings, manage client expectations, follow up process, client feedback, testimonials, referrals, and retention.

Your business relies on your clients, so you need to make sure every client has a fantastic experience. If your clients have a great experience they will be more willing to be a repeat client of yours or be more willing to give a glowing review of your business. Returning clients are easier to get than always trying to find new clients and the more good reviews your business has the more likely a new client will choose your business. 

# 8 Team

Another experience that has the same importance as your customer experience is your employee experience. It is important that your team enjoys working for your company. Some systems that can help you accomplish this includes meetings, team member roles, team environment/guidelines, documentation, check-in/check-out process for each project, and team building

#9 Communication

Just like any relationship, communication is key, and its important that the communication is constant. Some areas that need communication systems include your team, client, customer service, and client contract schedules. 

#10 Finances 

This one is usually a pain point for a lot of businesses. Some areas for systems in finance include: accounts receivable, accounts payable, tracking everything, invoicing, and reporting. All the data is needed to make sure that your business is running smoothly and systems are huge in this area.

So as you can see, there’s plenty of different areas that you can make systems. So which systems do you do first? Look at those 10 areas. Find out which area is causing the most pain for your business and go after that area and create systems. 

Speaking about systems, I use a planning system that I developed called Start at Results. It is a preplanning system that my clients and I. Click here to get the workbook.


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