Do Your Clients Have a Journey?

How many services do you offer?  

If you map them out like a roadmap, would they be a straight line or random dots that have no connection?

We all know it is tough to get new clients. We also know that satisfied customers are the best client referrals and often keep coming back for more.

How do you keep that client journey alive?

Here are 3 steps to helping extend the client journey:

1. Create a roadmap

The journey cannot start until there is a roadmap. Here is how you do a roadmap:

• Write down all your Services on a Piece of Paper. 
• Group like minded services together.
• Put an order to the services if possible.
• Arrange the services on a path in order.

2.  Review Roadmap

What do you see with the order and path of your services? Look at it from an overall journey of your client and ask yourself the following questions:

• Are any services overlapping?
• Are there any gaps in the client journey?
• Anything you would change?

3. Create Customer Journey

Based on the answers when you reviewed the roadmap, make any changes and then create the client Journey. You should publish this journey on your website, any email campaigns and any other platform where you want to show the full client journey. 

Your client journey can show the true value to your services and the overall experience with your business. Show off that client journey!

For an example, my client journey is below.