Is my data out of control?

Is my data out of control?

Look at the 2 images combined above. One has 5 cards. (A hearts, 2 hearts, 4 spades, 5 hearts, 6 hearts) Do you see a pattern and what is not like the others? All are hearts except the 4 and if you go sequential the 3 is missing. Now look at the 2nd image, the same...
Where to find your KPIs

Where to find your KPIs

Do you know where all your company KPI’s are? Some of them are very simple to find and are very obvious to everyone. Others, however, are not so easy to find. In fact once discovered, the business owner will never lose track of them again. First off, are we in...
Digging Deeper into your Data

Digging Deeper into your Data

Google Analytics keeps track of so much data for your website. It has over 1,000 data points you can potentially look at. However, Google only shows you a subset of your data when you look at your data using the Google Analytics platform. Google determines which data...
Repurpose Content Based on Data

Repurpose Content Based on Data

Here is a perfect example of knowing your data and creating a strategy to change the story… While looking at a client’s Google Analytics, we saw that the number one ranked page on their site was on a service they no longer provide. The page was clearly being searched...
6 Areas of Google Analytics Data

6 Areas of Google Analytics Data

As a business owner, there is so much data at your disposal. Your data tells the story of your business. The question is, do you know the story your data is telling? And one area where there is a ton of data is Google Analytics. It is the perfect tool to track how...
A New Quarter… How Did Your Business Do?

A New Quarter… How Did Your Business Do?

How did you do 1st Quarter? Have you looked at your data yet and compared it to your goals? Do not wait until the end of the year or mid-year. This is a great time to review, analyze and adjust if necessary. If you need to do any adjusting for 2Q21, it is better to...