Your CRM is Not Just a Database

Your CRM is Not Just a Database

I am sure by now you have heard of a CRM system. In case you don’t know already, CRM stands for Customer Relationship Management. Choosing a CRM is like choosing a car to buy. You choose a car for many reasons and the features you feel are the most important greatly...
Does your CRM work for you or just collect data?

Does your CRM work for you or just collect data?

If you are going to have a CRM you might as well make it work for you! Do not just have a CRM to collect data. That should be the minimum. The standard definition of a CRM is the combination of practices, strategies and technologies use to manage and analyze customer...