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Digging Deeper into your Data

Digging Deeper into your Data

Google Analytics keeps track of so much data for your website. It has over 1,000 data points you can potentially look at. However, Google only shows you a subset of your data when you look at your data using the Google Analytics platform. Google determines which data...

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Be Your Top Client In Business

Be Your Top Client In Business

Your #1 CLIENT – I was reminded this week of a video I did a couple of years ago on who your number 1 client is in your business. This client is so important that without them your business would drastically change. Your number 1 client is YOU. This upcoming Memorial...

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Repurpose Content Based on Data

Repurpose Content Based on Data

Here is a perfect example of knowing your data and creating a strategy to change the story… While looking at a client’s Google Analytics, we saw that the number one ranked page on their site was on a service they no longer provide. The page was clearly being searched...

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6 Areas of Google Analytics Data

6 Areas of Google Analytics Data

As a business owner, there is so much data at your disposal. Your data tells the story of your business. The question is, do you know the story your data is telling? And one area where there is a ton of data is Google Analytics. It is the perfect tool to track how...

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A New Quarter… How Did Your Business Do?

A New Quarter… How Did Your Business Do?

How did you do 1st Quarter? Have you looked at your data yet and compared it to your goals? Do not wait until the end of the year or mid-year. This is a great time to review, analyze and adjust if necessary. If you need to do any adjusting for 2Q21, it is better to...

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Google Analytics User Issue

Google Analytics User Issue

Since when is 215 + 193 = 404? Here is an example of real Google Analytics data: On January 31, there were 193 users coming to a clients website. On February 1, there were 215 users. If you add up both those numbers for a 2 day span you get 408. However, when you put...

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