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Your CRM is Not Just a Database
I am sure by now you have heard of a CRM system. In case you don’t know already, CRM stands for Customer Relationship Management. Choosing a CRM is like choosing a car to buy. You choose a car for many reasons and the features you feel are the most important greatly...
Does your CRM work for you or just collect data?
If you are going to have a CRM you might as well make it work for you! Do not just have a CRM to collect data. That should be the minimum. The standard definition of a CRM is the combination of practices, strategies and technologies use to manage and analyze customer...
Do Your Clients Have a Journey?
How many services do you offer? If you map them out like a roadmap, would they be a straight line or random dots that have no connection? We all know it is tough to get new clients. We also know that satisfied customers are the best client referrals and often keep...
Are You The Red Umbrella?
Does your business stand out or do you blend in with everyone else? The answer to that question can be the difference between surviving in business or thriving. Look at the picture. What stands out? The red umbrella. How are you different? When there is a strong...
Are you in control of your business?
Are you in control of your business? Control these 5 areas and you greatly increase the odds of controlling your business. Why the boat theme? It brings home the point how strong you need ALL these areas to work well together. Here are the areas: The base areas: 1....
What shape is your data in right now?
The present shape of your data is? Data can be very overwhelming for a business owner. There is just too much of it...everywhere you look. What should I be looking at? If you talk 5 minutes to me about data, you know I am a data geek. Time and time again, I have seen...