About us

About The Founder

Mastering Data, Strategies and Systems since 1994

Business Owner since 1994

My name is Dennis Riley and I am the founder and owner of Goals To Results. I have been helping small business owners with business strategy and data strategy for over 28 years.

Are you a business owner used to wearing different hats? So am I. But I learned over the years, (not as quick as I should have) you cannot be the only one in charge of all the hats. You need others to help you out as well as systems in place.

The sooner you realize this, the better off you will be!

If you want to read about my experience, I have a section below. But before that, let me tell you why I do what I do.

Why I do what I do

I love being a small business owner. It is very rewarding but it is also VERY challenging to. Maybe, that’s why I love it because I love the challenge. I am also a problem solver. To me, every problem has a solution. The key is to think outside the box. Coming at a problem with no pre-conceived notion on how to best solve it does wonders. If you don’t have a solution, then everything could be a possible solution.

And don’t get me started on data. I am a data geek. The great thing about data is most of the time, raw data does not lie. The problems usually come from assuming what the data is saying. You can pretty much take any piece of data and make it sound like something you want it to sound like. This is where an owner can run into major problems. I much rather see a data story I do not like than an incomplete data story. I rather deal with finding a solution to the bad data story than determining my business direction based on in complete data.

I absolutely love the ah-ha moments when I show my clients their custom data dashboards. To see all their KPIs in one place really tells the story of their business. Then we map out a strategy to how we can get the current story equal to the goals they want for their business. We do this by implementing systems to keep track of the data and to improve the data.

If my client doesn’t have a success story, then I don’t have one. I succeed ONLY when my client succeeds. That is what keeps me going.

Experience is a good thing! It’s a nice thing to have in my back pocket but the problem solving is the key! Especially the last couple of years. I believe more than ever that EVERY small business owner needs to know their data and what events affect the data.

My Experience

Speaking about experience…I started my first company, Softmedia in 1994. I worked with business owners to create custom software applications to improved different parts of their business. Whether it was a billing package, a customer service application, a lead system or even a management tool, we provided top notch applications with equally top notch services. But it became quickly apparent that I needed to know more about the company than just the software project of my clients. The strategy was extremely helpful to all the projects.

Expanding each project to include business strategy and data strategy worked extremely well and Softmedia grew in size due to the people and the results created. I started to realize that this system of releasing software did not have to be confined to technical applications. I worked with existing clients to implement other business strategies.

I created another company called Alore Group in 2011. This company would oversee all different projects whether technical or non-technical. The technical projects were still handled by Softmedia. Alore Group would eventually become Goals To Results. Same company but the name says it all. My goal is simple… to get results for my clients whether it is in Business Strategy, Data Strategy, Systems or creating Data Dashboards for our clients. 

Not a short story and probably not a straight line. But thats what happens with a 27 year journey. The journey was also not smooth and VERY hilly with its share of ups and downs. But with perseverance and determination, the journey still continues and our clients are the ones who benefit the most.

You see… with experience comes the knowledge of what works and doesn’t work. The road to success is filled with battle scars. The lessons learned from these scars are shared so that maybe our client’s scars run less deep. And my clients have a person on their team that can make their ride a little more smoother.

I hope after reading this, you explore the website more and then want to set up a session to see if there is a fit.

Hope to talk to you soon!


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