Why you need to set business goals

Written by Dennis Riley

July 10, 2019

Here are three reasons why you need to set yearly business goals: 

Reason 1: It creates a destination. 

Having yearly goals creates a destination. Create a goal that will help your business move forward.

Reason 2: It creates motivation.

These yearly goals should cause excitement when you’re setting them. Think about planning a vacation, would you want to go somewhere you always wanted to go or the boring neighboring town? See the difference?

Reason 3: It creates your agenda. 

Your yearly goals should be about you and your business and your agenda. Think about driving a car, you can go to any place you want. You can take any path you want, you can go any speed you want to a certain extent, but you are in control.

Now, before I was creating business strategies for my clients, I owned a software development business. I created yearly business goals based on the clients I had. Towards the later years, even if I met those goals, they still didn’t satisfy me. Then I started to set my yearly business goals based on where I wanted the company to go and what I wanted to do. At first, it was very frustrating. I had the destination but didn’t have a good strategy or plan. So it is important to have the destination, the plan, the strategy, and the action. Without those, you’re not going to get the results you want.

Tagged Business Advice, Business Goals, Business Vision, Goals to Results, Problem Solving, Work Smarter

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