The North Star or Pole Star – aka Polaris – is famous for holding nearly still in our sky while the entire northern sky moves around it. That’s because it’s located nearly at the north celestial pole, the point around which the entire northern sky turns. Polaris marks the way due north. It’s only about 50th brightest. But you can find it easily, and, once you do, you’ll see it shining in the northern sky every night, from N. Hemisphere locations.
So what does the North Star have anything to do with being an Entrepreneur? PLENTY…
The pressure on Entrepreneurs today is everywhere. It seems that everyone today wants to be an Entrepreneur. Some even think that it has such a “sexy and carefree” lifestyle. (Those people who think that need to get a clue!). With so many people out there trying to help others and get their attention, Entrepreneurs need to be out there for everyone to see. You need to have a presence in the Digital World. You need to have a website and a Facebook Fan page and be engaged in several of the different social media platforms and forums. And speaking about social media…
The world is constantly evolving and changing. Technology is changing rapidly and becoming more mobile. Social media platforms are changing almost daily! The great thing about marketing in today’s economy is Internet Marketing. You can reach thousands of potential customers and there are so many platforms to advertise on. However, the rules and tips for successful internet marketing are constantly changing and many are teaching the old ways which could possibly end up costing you many dollars in lost opportunities. AND there is no way you could sign up for every course, watch every video, listen to every podcast or read every article on Internet marketing. Wow maddening huh?
So what is an Entrepreneur to do?
You need to make sure you have a guiding light… YOUR North Star. You cannot help yourself or others unless you can answer 2 simple questions.
Who are you? What value can you offer to others?
The answer to those 2 questions should be your guiding light for EVERYTHING. What you do, how you market, who is your market, what are your products and services, what is your content, what is your platform… EVERYTHING should revolve around those 2 questions. The tough part is answering these 2 questions which should give a clear answer to anyone who wants to know about you. Remember, people purchase from those they trust. And the value you give someone will stick with them and they will spread the word like wildfire.
Take your time on this one and once you have the answers to these questions post the answers on your wall. Look at these answers often because they should be your road map. Whether it is a blog, content on your website, or marketing ads, make sure they are all in line with your answers.
If you need guidance or assistance in this, let me know! For more tips, sign up for my newsletter. For an example of these answers, see mine below. Good Luck!
Who is Dennis Riley aka Goals to Results?
Dennis has been an Entrepreneur who has adapted to change over the past 20 years to succeed in the business world. Dennis’ mission is to help as many Entrepreneurs as possible find their own unique path to success.
What value can I get from Dennis Riley aka Goals to Results?
Dennis’ passion for Entrepreneurship is contagious. He creates systems and plans that are unique to each client. He knows that one size doesn’t fit all and works hard to create, adapt and implement the right winning formula for each individual client. This individual attention gives each person an experience that cannot be duplicated anywhere else.

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